The trick for this one, of course, is that you have to post three images at a time, or the alignment will be off. PR firm for example, goes with a different background color for each palette on their grid. Uniting the images on each row by theme or color can create a powerful impact. Think outside the box… and inside the, um, row. (Need a little help on the graphic design front? There are tons of great tools and templates out there to create visuals that pop.) Design row by row Hot tip: if you’re using text-based posts, keep the background color or fonts consistent to really make the pattern clear. Some adorable inspo for you: here, parenting resource alternates between photos of snacking babies and how-to graphics. Going back and forth with two distinct colors can work, too. Try alternating text quotes with photography, or mixing close-up shots with landscape photos. Woo! You’re playing with fire! Create a checkerboard effectīy alternating the style of photo you post, you’ll easily create a checkerboard look on your grid. Maybe your feed is mostly dreamy, sepia-toned boho fantasy, but every few rows, we see a vibrant pop of forest green. In case your home or office isn’t decorated like an Insta-ready backdrop, one easy way to make sure your photos all speak the same visual language is simply to use the same filter for every photo to help create a consistent tone.Ī variation on this theme? Using a standard filter or color palette, but also working in an “accent” color or filter every few posts, too. Home and lifestyle exclusively features photos with bright, white backgrounds with earth-tone accents. Viewed together, your gallery will look like a matching set, even if the content of your pics vary. Pick a color palette (pinks and greys?) or a certain tone (high contrast neons?) to feature in every photo. This is probably the most common grid style going - not that I’m calling anyone lazy (don’t me!), but it really doesn’t get much easier. Great grids start with a vision, so we’ve scoured the depths of Instagram to dig up some of the slickest styles to inspire your own look. 7 creative ways to design an Instagram grid layout
This is your chance to show exactly what you offer.Īre you avant-garde, or on trend? Will your content soothe, or bring the drama? Is your brand consistent, or chaotic? One look at a grid, and they’ll get the (sorry not sorry) picture. Plus, anyone viewing your profile is thinking about following you.
INSTAGRAM INSTAGRID PROFESSIONAL
This is your first impression of their, uh, body of work: an introduction at a glance to their personal or professional brand at a glance.įor individual users, creating a beautiful grid may not matter - sure, color coding your posts could be a fun personal challenge, but if you’re just on the ‘gram to connect with friends, not amass an audience, branding likely isn’t too important.īut for brands, creatives or influencers, consistency and style are critical… particularly if your account is focused on aesthetics or lifestyle.Īfter all, your grid is a quick and easy way to get your message across. The grid gives you a birds-eye view of a user’s posting history. When someone follows you for the first time, or navigates to your profile to check out your content, your grid is an opportunity to showcase your vibe or brand. Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now.
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